NAEM Women’s Leadership Roundtable 2019

LaNella Hooper-Williams, President; Hooper Williams Communications LLC


LaNella Hooper-Williams, President; Hooper Williams Communications LLC

LaNella Hooper-Williams is president of Hooper Williams Communications, LLC., a strategic communication firm specializing in public/media relations, marketing communications, positioning/brand development, change/organizational communications and personal branding.


A certified women business enterprise, her communications consulting clients have included an impressive list of well branded corporations such as: ARAMARK, AXA Financial, Johnson & Johnson, Novo Nordisk, The Brickman Group, ABM Janitorial Services, UPMC Medical Center (Pittsburgh, PA) and the Women's Foodservice Forum (Dallas, Texas).


She also is an expert in public health communications supporting organizations focused on building a culture of health, including: New Jersey YMCA Alliance, American Heart Association, Trenton Health Team, Live Well New Brunswick and Project Mercy, an Ethiopian NGO.


LaNella provides one-on-one coaching, as well as facilitates personal branding, leadership communications and presentation skills workshops that help corporate leaders and business owners improve their personal brand and move their careers and businesses forward. Her personal branding blog at provides readers with a variety of tips and tools for an authentically empowered career.


Before starting her practice 10 years ago, she spent more than 25 years in a variety of marketing and corporate communication leadership roles including vice president and global director level positions at Johnson & Johnson, Lincoln Financial Group and PNC Bank.


She also served as an adjunct professor at New York University's Graduate School of Public Relations and Communications where she taught PR Management and Positioning and Brand Development courses.


A native of Pittsburgh, PA, she received a B.S. degree in Business Administration from the University of Pittsburgh and an M.A. degree in Marketing Communications from Duquesne University. She also participated in an executive leadership program at Harvard Business School and is a member of the Public Relations Society of America.

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